Raise the bar to get kids to lose weight

If you let me play sports, I will like myself more. I will have more self confidence. -- 1995 Nike ad campaign

The pre-adolescent children featured in the campaign provided compelling arguments for why kids should play sports -- being 60% less likely to experience breast cancer or suffer from depression stick out. Of course, Nike's coffers benefit when your kids play sports. But more importantly, so do your kids. Click here for full article.