How do you do a blog?

I have noticed when I click on some people's names to see their profile, they have a very nice back ground and then a nice pictures, and a log of their experiences, a counter, bouncing things, before/after pictures; a small before picture inside the after picture. One I seen had a song attached. How do people do this? I think it looks very nice and creative and would like to be able to do so. I thought maybe everyone was putting everything into their profile via the comments, but now I am not sure. Help, Danita Simon.

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