Ideal protein??

Has anyone heard of Ideal Protein??
I heard it was expensive. Any ideas how expensive?
What kind of "diet" is it?
Know of anyone with success?
Can't I just do this on my own??
Thanks!!

I have seen tons of advertisements for it. I looked at the food on their website, it's stats for protein and carbs are awesome, but my daughter's boss did it and it is expensive. In the ballpark of $300.00 a month for food.

Hi - just saw your post - yes it is very very expensive - I did it for a short time to try and get my eating under control. It is very basic but the trick is they want you to eat only there food and a few veggies. I have a friend that lost 160 pds on it and it took her 2 years. I was only needed about 15 but it was way to strict for me so I stopped it after 2 weeks. I lost but as soon as I put regular food in my mouth it came right back. Not to support any program but WW seems to be the way to go you eat your own food and the new program is about making better food choices. And yes you could do ideal on your own I have a copy of the diet.