This is DISGUSTING

A customer collapsed while eating a burger at the "Heart Attack Grill" (AP/Matt York)

No one can accuse The Heart Attack Grill of false advertising.

A woman collapsed into unconsciousness at the Las Vegas restaurant while eating a "double bypass burger," drinking a margarita and smoking a cigarette.

The unnamed customer was the second in just over two months to collapse at the restaurant while eating one of the famed burgers named after various forms of cardiac arrest. Back in February, another customer was caught on video being carted out by paramedics after suffering a heart attack while eating a "quadruple bypass" burger.

The Heart Attack Grill's owner Jon Basso tells ABC News that the woman is currently recovering in the hospital. Basso told ABC that he himself has eaten at least one single bypass burger each day since his restaurant first opened seven years ago.

"It's a lifestyle issue," Basso said. "We attract the avant-garde of lifestyle seekers."

The Heart Attack Grill offers free meals to any customer who weighs over 350 pounds and features a butterfat milkshake, nonfiltered cigarettes, "flatliner" fries and four burgers, each rated on an ascending scale of "a single bypass" to the "quadruple bypass."

 

There's a tongue-in-cheek warning sign at the restaurant's door stating that the offered dining fare is a health risk. Waitresses in the restaurant even wear nurses' uniforms.

Last year, the company's 600-pound spokes-model died when he was only 29-years-old.

"It's the Mecca for unhealthy lifestyles," Bosso said.

It is. But it's also the public's right to eat there if they choose. I have to admit, from a business perspective, the idea is sort of brilliant in a sadistic way. There are so many people out there who don't give a rat's tuchus what they eat and WANT a place that not only caters to that lifestyle, but glamorizes and encourages it, so that they don't have to feel awkward ordering a quadruple burgers while other diners enjoy their salads and grilled chicken. It's a fat-kid funpark, and there's definitely a market. Nobody ever said a business had to be ethical to be successful.

It's super sad, and I'm not entirely sure how the owner justifies it to himself, but that's his issue.

Well see it's not the choice issue that bugs me so much as the baiting of a specific group into such an unhealthy meal. It's another statement that people automatically equate fat with unhealthy. A 150 lb. person could die from eating that all the time as could a 200 lb. person or a 250 lb. person. But it is offered...for free...to 350 lb. people and over.

That is just horrible in my opinion. Yes, people can eat what they want. Why ANYBODY would want to eat in a place with such a bigoted policy is beyond me. 

Yep, I agree. The whole marketing scheme is really offensive.
It has an assisted-suicide undercurrent feel to it, which is a little creepy.

Honestly, the whole idea seems like something you might see in a movie or something. Some Se7en-like plot to punish the obese with their own gluttony.

I have to assume the initial attraction to such a restaurant is the novelty factor. And then, of course, because the owner is pushing such highly addictive items to an already addiction-prone demographic (generalizing, I know), I bet it sells itself.

Tobacco kills people. Makes them unhealthy and unattractive eventually. But there are hookah lounges all over major cities. They cater to that particular unhealthy, addictive habit and contribute to peoples' addictions, but they're seen as urban and stylish. ...except they don't offer free hookahs to people with tracheotomy stomas. So there's that...

Yeah...but at this point, with TWO people having collapsed in his restaurant (and let's face it, to be fair it prolly wasn't JUST the burger), I am thinking the appeal might wear off.

That or in some crazy sick way even more people will go to see if it happens to them too. (WTF?)

I certainly hope so. There is already SO much money being made at the hands of desperate fat people-- weight loss pills and shakes and meals, diet books and exercise videos, etc-- it's a little irritating to see someone else get rich by exploiting this demographic.

The whole "Let's see if it happens to me" thing is baffling. But just on this board alone, there are a LOT of people who test to see if they'll dump, and I can't wrap my head around that. Dumping sucks. But they do it anyway. I guess if dumping was lethal, though, less people might test it. Maybe.

Oh yeah...my motto going in was treating dumping like a Russian roulette. You don't know if the chamber has the bullet, but let's just assume it does and NOT pull the trigger, k?

I feel real sure it wasn't just that one burger that made two people collapse, just like it wasn't one cupcake that made me fat enough need to WLS.  A normal-weight healthy person (and I'm not saying normal weight is automatically an indication that someone is healthy) could eat that burger and be just fine, although chances are they wouldn't want to. 

 Isn't this the same "restaurant" that gives you free fries for life if you weigh over 300lbs? I saw that place on a show once.... it's either free fries or free food for life. Oh, and they fry their fries in lard. Just for that extra layer of  nastiness.

It's like a bar offering free alcohol to chronic alcoholics.  It's very sad really.