Attention-Diversion Training for Excessive Drinkers
This is a fascinating article:
http://www.esrc.ac.uk/ESRCInfoCentre/Plain_English_Summaries/LLH/health_wellbeing/index70.
aspx?ComponentId=15699&SourcePageId=11769
"Key findings
How alcohol distraction affects excessive drinkers
* Excessive drinkers unconsciously pay too much attention to the alcohol-related stimuli around them - stimuli such as pictures of alcoholic beverages or bottles of alcohol in an off-licence window or on the shelves of a supermarket.
* When excessive drinkers encounter drink-related stimuli, this activates automatic thought processes which stimulate them to want a drink and to actually take a drink."
This dull sounding computer game has apparently successfully reduced alcohol consumption in its players after 4 sessions.