New Catalog Targets Plus-Size Market - LivingXL
OK... since we've all been there.... even for those who aren't anymore...
The "King-Size" and "Big-Dog!" Catalogs?
They just keep on coming in the mail box-
Long after I no longer need them…
(I love dropping those in the trash now, like I get a little ‘rush’ from it)
Anyway…
This catalogue is a new venture that targets the Obese population.
It's the same folks- "Casual Male," They've just "re-tooled" their image and products list.
Last years they jumped from "Casual Male-Big & Tall"
to "Casual MaleXL."
Sort of like A.M.O.S. (Association of Morbid-Obesity Support)
-what this site used to be prior to "re-packaging" as OH (ObesityHelp)
But just scanning through some of the catalogue?
It doesn’t seem to have the same "Price Gouge for an extra 3 inches of fabric" Crap that was the hallmark of Casual Male Big & Tall, and all of those other "King-Size" catalogues.
Some of the stuff has a 'Super-Size' Price, but some other stuff?
The scales in this looked cheaper than many available at places at the mall…
(...here's a Forbes article about the 'roll-out' of the new venture...)
http://www.forbes.com/feeds/ap/2007/05/30/ap3770321.html
Just passing it on….
Great stuff that I could have used….in one place.
Best Wishes-
Dx 
i was reading an article, actually year ago, that was listing hot business oppertunities. it turned out that anybody that was catering to refitting america to the new larger size was the newest hot industry. so things like larger toilet seats, restuarant seats, waiting room seats, larger doors and door frames etc. was where the money was.
i think i posted just a few weeks back that i went to a couple of stores to buy clothes. i don't buy clothes very often, never got into it but it seem when i was fat i couldn't find XXL's and pants over 48" very easily. NOW.....i can't find 30" pants and small shirts, hardly ever. now maybe those are popular sizes and they're sold out before i get there but i mean the entire store is out of those sizes.
so my point is i think you're right. big business is waking up and realizing we've super sized and there's money in them thar fat cells. well, we are a capitalist country and this is what we do best.....carbonblob
CB, I keep telling my wife that these damn stores didn't carry the big sizes when I needed them, now I can't find the smaller ones. I've recently discovered that the men's department mainly goes down to size 32, but the boy's department has 30s. Unfortunately I don't always like the styles. I guess there's no pleasing us, huh.
Floyd
Wow! what a cool problem to have, Floyd! I'm sure I'll end up somewhere around 34 waist, hopefully. Try Kid Gap. They have pretyy cool plain clothes, not so much the crazy droopy draws look, they have khakis and stuff like that too. I could have sworn there was a support group this week! I showed up but it looks like I had my weeks wrong again. (DORK). I will make it next week even though I am in Chicago for a conference today through tuesday. See you there, have a great weekend! Ken
