Wal-Mart up to no good again...

Has anyone else read this article?

Wal-Mart Sells Black Barbie For Half Price Of Same White Doll:

newsone.com/nation/news-one-staff/wal-mart-sells-black-barbie-for-half-price-of-same-white-doll/

Perception is everything...

The doll wasn't selling well so Wal Mart lowered the price.  If cost was previously a barrier to sales, that has been removed.  Two benefits to this strategy:  Wal Mart quickly gets rid of an item that was sluggish in sales(no profit) to make room for items that will make them more money and people can now get a significant discount on a pretty Black Barbie doll. 

If our girls still played with dolls, I'd be the first in line to buy one.    In this economic environment, if I can get a discount on anything that I have to purchase, I'm taking it.