Why Is Losing Weight So Difficult?

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July 2008 Newsletter (*Go to link to download full pdf file other articles/recipes were good as well! like the article on TAMING TEMPTATIONS, CRAVING CONTROL!)


From Our Medical Director-- Kent Sasse, MD, MPH, FACS, FACRS** Why Is Losing Weight So Difficult?

Have you ever wondered why it is so hard to lose weight? If you are like most people, you have tried losing weight time and time again but the pounds have always come right back on. There are answers to the question although they are frustrating ones. The reason we find it so difficult to lose weight has to do with powerful forces that we face in our daily lives. For example, most of us find that we work hard to make ends meet. And saving money on food these days is tough to do. Over the last 30 years, foods that are very high in calories and high in carbohydrates have also become the most affordable, the most convenient and probably the most delicious! So if you are like most people, simply choosing the most economically and reasonable option may lead to much higher calorie and carbohydrate consumption. And whammo, more weight gain!

Another factor to consider is the huge number of marketing messages that are aimed at each of us every day. For example, this morning, I found myself listening to or viewing more than 20 advertisements describing delicious foods, and that was all before I even arrived at work! The TV commercials, radio announcements, billboards and print ads show beautifully depicted, delicious foods and drink. It's hard to not want to go and buy them. I sometimes find myself wanting to go and eat a whole different meal after I'm resting and watching TV and a burrito commercial comes on.

Another factor that works against us is that most of us have much less free time and much less opportunity to buy healthy fruits and vegetables. We certainly have less time to prepare home cooked, lower calorie and healthy meals. And finally, our own human nature and genes we were born with are working very hard to see to it that our bodies retain and preserve every calorie we consume. We were designed to endure long winters, poor harvest and unsuccessful hunts. We were not particularly designed for society of such plentitude.


There are of course many other factors that work against us and make it hard to lose weight. These include everything from government policies that support the production of high fructose corn syrup, the under funding of schools that leads to reliance on fast foods and soft drink manufacturers, to the lack of public safety and the great appeal of video games and cable television offerings. It suffices to say that there are many forces at work that make it difficult to lose weight and keep it off. They are around us everywhere, tempting us at ever turn, and yet, you can succeed at losing weight! You can succeed with the right tools, the right motivation and with the support and guidance of a team of professionals.

I have successfully delivered sound solutions for weight loss to thousands of patients. Our team, both at Western Bariatric Institute and through iMetabolic, are here to serve your needs and help you succeed. We wish you the greatest success in your weight loss journey!
**Kent C. Sasse, MD, is the Medical Director for Western Bariatric Institute and the International Metabolic Institute, also known as iMetabolic, based out of Reno, Nevada. Dr. Sasse's book, The Sasse Guide to Outpatient Weight Loss Surgery, will be released in the Summer of 2008 and is available for pre-order now. To learn more about the science and medicine of successful weight loss, please visit www.sasseguide.com.
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