Whey/Protein Mixes

Why do they sell protein mixes in these huge gallon tubs? I don't get it. I bought this huge tub of vanilla designer whey at the Vitamin Shoppe last week and am already bored with the flavor . I know I can add to it and stuff, but still. Why can't they sell it in smaller servings - bigger than a sample size but smaller than a gallon? I don't get it.

I wondered the exact same thing! Maybe we could repackage them and start our own online business? Laura

I was thinking the exact same thing! I could sell them in 5 serving packages for $5.00 pkg and make good profit! LOL